SapientNitro Partners with Vail Resorts to Enhance the Mountain Experience with the Launch of EpicMix Photo
part of Sapient® (NASDAQ: SAPE), announced that Vail
Resorts, Inc. (NYSE: MTN), worked with SapientNitro to help design
the revolutionary changes to its much-heralded EpicMix
program and application for its second ski and snowboard season. The
launch of the Second Generation EpicMix builds upon the success of the
first season and adds critical new functionality — including photos — to
offer an even more rewarding and thrilling mountain experience for
Epic Mix's Mountain Remix collage tool creates a unique visualization of the Vail Resort guest's mountain experience. (Photo: Business Wire)
Following the success of the first season of EpicMix, Vail Resorts
turned to SapientNitro to help design new ways to enhance the guest
experience and improve upon the existing platform by adding new features
and functionality. These changes are already appealing to a broader
audience, including the destination traveler.
The second generation of EpicMix adds a new dimension with the addition
of digital photos, allowing skiers to capture, connect and share their
"experience of a lifetime" with friends and family. With a scan of their
pass, guests can have professional photos taken by a Vail Resorts
EpicMix photographer automatically delivered to their EpicMix account.
Other new features include the ability to purchase high-resolution
digital versions of professional photos, a Mountain Remix collage tool
which creates a unique visualization of the guest's mountain experience,
enhanced motivational and reward-based interaction, broadened social
sharing capabilities, and more.
"One of the most important parts of any vacation experience is the
ability to capture and share those special moments with others," said
Rob Katz, Vail Resorts chairman and chief executive officer. "With
EpicMix Photo, Vail Resorts guests at all six of our mountain resorts
now have a digital journal to document and share their experiences with
friends and family in a seamless, easy way."
When it launched last year, EpicMix was called a "game changer" and won
a prestigious Webby award. Just a month into this year's ski season, the
second generation of EpicMix has already resulted in more than 280,000
posts on Facebook and Twitter, exceeding the total number of social
posts from all of last season, with more than half of this year's posts
including photos. Additionally, guest activations are already up by
nearly 40 percent.
The first generation of EpicMix enabled Vail Resorts guests to engage
with the mountain sports experience in a new way by tracking activities
such as mountain check-ins, lifts ridden and vertical feet attained, as
well as rewarding their on-mountain accomplishments with digital "pins."
Now, EpicMix is taking a leap forward with the incorporation of photos.
EpicMix is available via mobile and web applications, and can be shared
with friends via Facebook and other social media channels. The best part
of EpicMix is that it works by utilizing radio frequency identity (RFID)
technology embedded within lift tickets and season passes, and is
available at all of Vail Resorts mountains: Vail, Beaver Creek,
Breckenridge, Keystone, Heavenly and Northstar.
"Vail Resorts is truly an innovator, and its focus on creating new
dimensions to the guest experience makes it unlike any other
destination," said Anthony Yell, vice president of creative at
SapientNitro. "It's been a great pleasure for SapientNitro to help the
Vail team improve EpicMix for the second generation. By combining
digital engagement, social integration, state-of-the-art technology and
real-life mountain adventure, EpicMix helps Vail Resorts provide guests
with the experience of a lifetime."
To learn more about EpicMix, visit: www.epicmix.com.
Note to journalists: screen shots available
part of Sapient®, is an integrated marketing and technology services
firm. We create and engineer highly relevant experiences that accelerate
business growth and fuel brand advocacy for our clients. By combining
multi-channel marketing, multi-channel commerce, and the technology that
binds them, we influence customer behavior across the spectrum of
content, communication and commerce channels, resulting in deeper, more
meaningful relationships between customers and brands. SapientNitro
services global leaders such as Citi, The Coca-Cola Company, Foot
Locker, Singapore Airlines, Target, and Vodafone through our operations
in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com
or follow us on Twitter @sapientnitro.
Sapient is a registered service mark of Sapient Corporation.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50112075&lang=en
David LaBar, +1 646-478-9846
Source: Sapient Corporation
News Provided by Acquire Media
Close window | Back to top