-- As marketing dollars shift, next-generation analytics firm quantifies cross-channel impacts of investments, serves as "investment planner for CMOs" --
The move establishes Sapient as a go-to partner for its clients needing strategic advice to better navigate the range of channels and choices that now confront marketing executives. (m)PHASIZE brings a strategic, data-driven approach to Sapient's offerings, with immediate applicability to SapientNitro clients.
(m)PHASIZE's custom-built, proprietary analytics tools and services help marketing executives make optimal budget allocation and planning decisions to achieve business objectives and enhance ROI. Their innovative predictive forecasting models enable clients to run "what if" scenarios that simulate how targeted consumers will respond to different variables. (m)PHASIZE is also distinguished for its ability to quantify cross-channel impacts, taking into account the interplay between traditional media (radio, print, TV) and digital (search, display, social, mobile) at a brand and category level. This wide-angle approach enables clients to continuously measure and calibrate marketing investments to generate incremental ROI in today's dynamic, always-on marketplace.
"Today's consumer has very different and ever-changing media consumption
and buying patterns, making it much more complex to effectively allocate
marketing resources," said
(m)PHASIZE was founded by
"In my 20 years in the field of marketing mix and ROI analytics, I have never seen a time more ripe for the application of our solutions and our thinking," said Garga. "At (m)PHASIZE, we've developed innovative methods that take a Wide Angle View (WAV) to help clients understand true marketing and media ROI and make fact-based investment decisions in the face of an increasingly complex set of choices about ways to spend. Sapient is truly redefining the space through its uniquely connected capability across brand, digital and commerce. The addition of (m)PHASIZE creates a unique and powerful combination."
(m)PHASIZE is a leader in the specialized field of marketing mix and cross-channel marketing analytics. (m)PHASIZE serves as trusted advisors to clients around the world. The (m)PHASIZE team is a powerful mix of experienced client service professionals and statisticians with deep modeling expertise and thought leadership whose mission is to help clients measurably improve marketing effectiveness and ROI. For more information, visit www.sapientmphasize.com.
Sapient is a global services company that helps clients transform in the
areas of business, marketing, and technology. The company operates three
divisions that enable clients to gain a competitive advantage and
succeed in an increasingly digital world. SapientNitro, Sapient Global
Markets, and Sapient Government Services fuse insight, creativity, and
technology to drive innovation and to help clients navigate complex
business problems. Our approach is the subject of case studies used by
MBA programs at
Sapient is a registered service mark of
News Provided by Acquire Media