SapientNitro Expands into Latin America with Acquisition of iThink
Addition of Celebrated Brazilian Digital Agency Extends Global
Footprint for SapientNitro's Brand, Digital, Commerce Capabilities
BOSTON & SAO PAULO--(BUSINESS WIRE)--
part of Sapient
(NASDAQ: SAPE), today announced its acquisition of 81-percent of iThink,
a leading independent digital agency in Brazil, led by Marcelo Tripoli.
Tripoli was cited as the most prominent digital professional by Brazil's
top advertisers in a 2011 Advisors Group Digital
iThink office (Photo: Business Wire)
The move into Brazil marks the expansion of SapientNitro into the Latin
American market, strategically rounding out the agency's global
footprint to include all of the BRIC countries, and expanding its
ability to help clients around the world advance in the age of the
Latin America is a strategic and rapidly evolving market for
SapientNitro and its clients. Expansion into this region is in response
to client demand for SapientNitro's unique combination of brand, digital
and commerce service offerings in the market, particularly as global
marketers gear up for Brazil's hosting of the 2014 FIFA World Cup and
Sao Paulo-based iThink, founded in 2002, was a digital pioneer and has
since grown into one of the largest independent, digital agencies in the
country. The agency's work
is noted for its innovative strategies and world-class creative for some
of the world's best-known brands. iThink's team services a
multi-national client base that includes Castrol, Johnson & Johnson,
Kraft, Google, and Samsung.
"As the changing consumer continues to disrupt the way companies and
brands interact with their consumers, we see more and more clients
looking for better ROI and more innovative experiences around brand,
digital and commerce that can be leveraged globally," said Alan J.
Herrick, president and CEO of Sapient. "Our move into Latin America with
the addition of iThink as one brand, one culture and one P&L, furthers
our role as a new breed of agency unlike any other in both capability
and global footprint."
Already ranked by Ad Age as the largest US agency (#3 worldwide)
by digital revenue1, SapientNitro expands its global
footprint to 31 cities across North America, Europe, Asia-Pacific and
Latin America with the addition of iThink. The move into Sao Paolo also
further extends the company's ability to help clients leverage their
digital assets across strategic markets in every part of the world.
"Both SapientNitro and our clients are focused on the importance of the
Brazilian market," said Gaston Legorburu, worldwide chief creative
officer of SapientNitro. "But beyond that, the region has a
well-deserved reputation as a tremendous source of creativity. Some of
the best work in the world is imagined in Brazil, and iThink has been at
the forefront. iThink shares our passion for redefining storytelling for
an always-on world and is the most recent in a series of great creative
additions to SapientNitro as we move toward building a world-class,
global creative agency in the age of the connected consumer."
"In today's always-on world, brands need to do much more than push out
ads," said Marcelo Tripoli, CEO of iThink. "Our culture has always been
about transforming our clients' businesses by creating engaging
interaction between their brands and consumers. In SapientNitro, we
found a kindred spirit that recognizes that digital is not just one more
outlet, but increasingly the center of a consumer's behavior. Reaching
today's evolved consumer involves creating multi-dimensional experience
spaces that connect to human emotions."
Pátria Investimentos Ltda. and Blackstone Advisory Partners L.P. acted
as the exclusive financial advisors to Sapient in connection with the
iThink is the biggest independent agency with a digital DNA in Brazil.
The 10-year old agency's mission is to help customers achieve results
using strategic content, services and entertainment with interactive
platforms. Led by CEO Marcelo Tripoli, iThink has more than 60 people.
Its biggest clients include Johnson & Johnson, Castrol, Nestlé,
Vivo/Telefônica, PepsiCo, Kraft, Google, Skol, Boehringer and Disney.
SapientNitroSM, part of Sapient® (NASDAQ: SAPE),
is a new breed of agency redefining storytelling for an always-on world.
We're changing the way our clients engage today's connected consumers by
uniquely creating never-ending stories across brand communications,
digital engagement, and omni-channel commerce. We call it Storyscaping,
where art and imagination meet the power and scale of systems thinking.
SapientNitro's Idea Engineers represent a connected powerhouse of
creative, brand and technology expertise - one global team collaborating
across disciplines, perspectives and continents to create game-changing
success for our Global 1000 clients. We partner with industry-leading
clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa,
Target, and Vodafone, in 31 cities across The Americas, Europe and
Asia-Pacific. For more information, visit www.sapientnitro.com
or follow us on Twitter @SapientNitro.
Safe Harbor Statement
This press release contains forward-looking statements — in particular,
SapientNitro's leadership position, and SapientNitro's ability to
position our clients for success, to help them reinvent their brand
stories and to redefine storytelling — that involve a number of risks
and uncertainties. All forward-looking statements are based upon current
expectations and beliefs and various assumptions. Actual results could
differ materially from management's expectations and the forward-looking
statements contained in this release. A number of factors could cause
actual events to differ materially from those indicated, including,
without limitation: the continued acceptance of the company's services;
a reduction in the demand for the company's services in light of the
current economic environment; the company's ability to successfully
integrate and achieve anticipated benefits from acquisitions, including
SapientNitro's acquisition of iThink and other recent acquisitions; and
other risks and uncertainties as set forth in the company's filings with
the SEC, including without limitation the most recent Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q. Any forward-looking
statement speaks only as of the date on which it is made, and the
company undertakes no obligation to update any forward-looking
statements for any reason, including to reflect events or circumstances
after the date on which such statements are made or to reflect the
occurrence of anticipated or unanticipated events or circumstances,
except as required by law.
Sapient is a registered service mark of Sapient Corporation
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130116005291/en/
David LaBar, +1-646-478-9846
News Provided by Acquire Media
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