Union Connects Agency Leaders in Pursuit of Redefining Storytelling
for an
Founded in 2001 by brothers José and Joaquín Mollá, La Comunidad, one of
the most awarded agencies in the world (Gunn Report), has established a
stellar creative reputation, having recently been named among the top
creative agencies by Advertising Age's Agency A-List. The agency
is celebrated for defining how great brands connect with today's
influential multicultural consumer. They have consistently done this
through breakthrough campaigns that crossover to resonate in the general
market. Well known for their offbeat work for brands such as Converse,
"We found a kindred spirit in SapientNitro. They are independent, entrepreneurial and their culture has always been about pushing boundaries for their clients, just like us," said José and Joaquín Mollá, co-founders of La Comunidad. "This union with SapientNitro, born from a mutual desire to create breakthrough work that lives at the intersection of technology, storytelling and culture, nourishes our creative spirit, gives us unparalleled access to emerging technologies and innovative experiences, and creates a new canvas of opportunities for us and our clients."
This addition of La Comunidad reflects the growing importance of
cross-cultural marketing. The Hispanic population is estimated to reach
"La Comunidad is a unique agency and a recognized creative force equally
adept in both the multicultural and general markets," said
La Comunidad joins SapientNitro's capabilities across brand, digital, commerce, and technology and will strengthen its storyscaping approach -- which combines the power of storytelling with systems thinking to allow brands to create not just ads but worlds.
"As highly-connected, influential cross-cultural audiences rapidly
become the new mainstream consumers, we see increasing opportunity to
help clients create authentic experiences that resonate with an evolving
target audience," said
Completing a year where SapientNitro won over 200 creative awards,
including being named
About SapientNitro
SapientNitroSM, part of Sapient® (NASDAQ:
About La Comunidad
La Comunidad believes in the power of connecting people and ideas. The
concept of community empowers people and inspires collaboration. Founded
in 2001, La Comunidad is a global agency known for innovative
cross-cultural communications for multinational brands. Featured on the Advertising
Age ‘Agency to Watch' list in 2012 and ‘A-List' in 2013, the
agency has been ranked as the 13th most awarded agency in the world
(Gunn Report). It was also named
Sapient is a registered service mark of
SapientNitro
mghanem@sapient.com
Source: SapientNitro
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