Dynamic LED screen will transform media landscape with enhanced audience engagement and interactivity
Second Story, in collaboration with world class digital artists,
Universal Everything, produced an experience that includes a stunning,
abstract graphic narrative broadcast for the screen, through over 23
million pixels, ten thousand times standard high-definition. Selected
participants at an exclusive pre-launch event this evening will
co-create an abstract film that will be revealed on the display at
launch to demonstrate the screen's interactive capabilities. The screen
will be unveiled to the world at
"This groundbreaking display pushes the boundaries of storytelling for
brands and redefines what's possible in creating digital experiences for
consumers in physical spaces," said
The first-of-its-kind screen gives brands the ability to engage with audiences in entirely new ways. The interactive technology enables a variety of participatory experiences that blend the physical and digital, including the ability for pedestrians to use their mobile devices to influence and select the content that appears on the screen.
"The potential for on-site interactivity creates unprecedented outdoor
opportunities for brands to engage viewers," said
About Second Story
Second Story, part of SapientNitro, is a network of innovation labs pioneering new interactive experiences and pushing the boundaries of storytelling for brands and institutions across digital channels—web, mobile, and installations—to empower audiences to connect and share.
Second Story designers collaborate with technologists to explore emerging technologies—such as facial recognition, gestural motion, interactive mapping and sensor technologies—and how they can be used to create innovative consumer experiences. The aim is to enhance, evolve, and expand interactive experiences that reward audience interaction with powerful, personalized pathways through content and the world of ideas.
Second Story's work has been recognized in every major interactive design competition and received hundreds of awards, including the One Show, South by Southwest and Sundance, and is included in the Smithsonian's permanent research collection on information technology. For more information, visit secondstory.com.
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new
breed of agency redefining storytelling for an always-on world. We're
changing the way our clients engage today's connected consumers by
uniquely creating integrated, immersive stories across brand
communications, digital engagement, and omni-channel commerce. We call
it Storyscaping, where art and imagination meet the power and scale of
systems thinking. SapientNitro's unique combination of creative, brand
and technology expertise results in one global team collaborating across
disciplines, perspectives and continents to create game-changing success
for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola
Sapient is a registered service mark of
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