Evaluation Reflects SapientNitro's Completeness of Vision and Ability to Execute
The report's authors,
For the report, Gartner analyzed 20 digital marketing agencies that compete on the global stage. Agencies were evaluated on completeness of vision and ability to execute.
According to the report, "Leaders in this market have a broad representation of all competencies, most notably their strategic services (whereby they also provide business strategy and digital business transformation skills). Leaders are also strong in technology, creative services and experience design, and marketing effectiveness."
"CMOs must steward their companies through the challenges and
opportunities created by digital disruption and the always-on consumer,"
To read a copy of the report, visit: Gartner Magic Quadrant for Global Digital Marketing Agencies
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new
breed of agency redefining storytelling for an always-on world. We're
changing the way our clients engage today's connected consumers by
uniquely creating integrated, immersive stories across brand
communications, digital engagement, and omni-channel commerce. We call
it Storyscaping, where art and imagination meet the power and scale of
systems thinking. SapientNitro's unique combination of creative, brand
and technology expertise results in one global team collaborating across
disciplines, perspectives and continents to create game-changing success
for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola
Sapient is a registered service mark of
1 Gartner "Magic Quadrant for Global Digital
Marketing Agencies" by
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