SapientNitro will support the in-house team with BA.com, mobile,
creative technology and social media. The geographic focus will be on
the key markets of the
Central to British Airways' approach is the recognition that the ways in which consumers experience brands and their services are changing and coming together. SapientNitro will work to define and develop a digital experience that connects British Airways' customers across multiple platforms and developing tools and technologies that engage and inspire travellers.
SapientNitro will work with other British Airways agencies including fellow Publicis Groupe agency, BBH for communications and creative work and Carat/iProspect for media planning and buying.
Following a hand-over, SapientNitro will begin working for British
For further information, please contact the British Airways press office on 020 8738 5100 or email@example.com.
Notes to editors:
Subject to contract.
SapientNitro®, part of Publicis.Sapient, is a new
breed of agency redefining storytelling for an always-on world. We're
changing the way our clients engage today's connected consumers by
uniquely creating integrated, immersive stories across brand
communications, digital engagement, and omni-channel commerce. We call
it our Storyscaping® approach, where art and
imagination meet the power and scale of systems thinking. SapientNitro's
unique combination of creative, brand and technology expertise results
in one global team collaborating across disciplines, perspectives and
continents to create game-changing success for our Global 1000 clients,
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